Meet Pulse: a Stanford student-led startup with the vision of redefining how we engage in politics through technology. To do this, they've developed a non-partisan civic engagement platform that makes politics more accessible and understandable. Personally, as someone who would like to become more politically involved but is overwhelmed by the complexities of doing so, this platform completely changes the game for me. I have no doubt that it'll have this effect on the thousands of other Americans who are in the same boat: willing to but not quite sure how to take that next step in activating their political voice. 

I had the privilege of visiting Stanford and getting to know the Pulse team last weekend. As a business major myself, I had a blast talking marketing, branding, and strategy with them for hours on end. Inevitably, headshots became a part of this discussion -- quality headshots are crucial to developing a brand image of a company.

Did you know that it only takes 1/10th of a second for someone to judge you based on a photo of you? Believe it or not, it's true, and it's backed up by scientific research at Princeton University. A solid headshot is seriously crucial in creating an impressionable profile or website.

Aside from the importance of headshots, headshot shoots themselves don't have to be serious or intimidating by any means. In fact, I strive for them to be the exact opposite. I'm not sure I've ever had so much fun with a headshot shoot as I did with the Pulse team. This shoot was full of energy, laughter, and lots of shenanigans, as you'll see in some of these photos. As a photographer, almost as important as snapping crisp, professional, confidence-boosting headshots is creating a fun enjoyable experience. The photos last forever, but so do the memories of the shoot!

P.S.: Follow along & get engaged with Pulse: Twitter, Facebook, LinkedIn